About
Owned and run from the Waikato.
Alpha Trailers was founded in 2017 in Kerikeri, Northland. Today it's run by Ray George out of the Waikato — same trailers, same standards, national reach.
The story
From Northland to nationwide.
Alpha Trailers was started by Stuart in Kerikeri in 2017. He built the brand on a simple idea: import quality steel, fabricate to a higher spec than the budget brands, and sell direct to Kiwi boaties at a fair price.
In recent years, Ray George took over the business and moved operations to the Waikato. The model hasn't changed — quality structural steel, heavy-duty galvanising, direct sales — but the reach has. Alpha Trailers now ships nationwide, with delivery to anywhere in New Zealand.
When you call Alpha, you talk to Ray. When you collect or take delivery, it's a trailer he's personally signed off on. That's the difference.
Got a question for Ray?
Whether it's matching a trailer to your boat or just asking a question — give us a call or send a message.